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    • Job-Sorting Assignment to Assess Cream Liqueur Brand Image 

      Gámbaro García, Adriana; Ivankovich Guillén, Carmen Isabel; Roascio, Antonella; Amarillo Marzegan, Miguel; Miraballes, Marcelo; Araya Quesada, Yorleny María (2017)
      Projective techniques rely on a stimulus to elicit from respondents projections of their beliefs onto other people or objects, thus reflecting their own perceptions, feelings and motivations. In this work, the job-sorting ...