Show simple item record

dc.creatorVillalobos Monge, Alexis
dc.date.accessioned2021-10-26T21:23:48Z
dc.date.available2021-10-26T21:23:48Z
dc.date.issued2021
dc.identifier.citationhttps://www.foodandagriculturejournal.com/vol9.no3.pp203.pdfes_ES
dc.identifier.issn2149-3766
dc.identifier.urihttps://hdl.handle.net/10669/84832
dc.description.abstractRisk is a key aspect to be considered whenanalysing economic decisions. This investigation is one of the first to review the risk that a person perceives when making the decision to buy food using electronic commerce as their purchase channel. It was possible to determine that convenience associated with ease of use and hedonic motivations represent the impulses with the greatest influence on this perception. A virtual food shopping experiment was conducted for 30 weeks, and 223 responses were obtained from shoppers with different demographic characteristics. The results were modelled through variance analysis where statistically significant differences were found (p-value <0,05) for exogenous and endogenous variables. It was determined, among other findings, that the perception of risk in the virtual purchase of food is lower compared to other purchase channels such as supermarkets and farmer’s markets.es_ES
dc.description.sponsorshipUniversidad de Costa Rica/[]/UCR/Costa Ricaes_ES
dc.language.isoenges_ES
dc.sourceInternational Journal of Food and Agricultural Economics; Vol.9 Núm 3: pp.203-214es_ES
dc.subjectRiskes_ES
dc.subjectElectronic commercees_ES
dc.subjectStructural equationses_ES
dc.subjectFoodes_ES
dc.subjectCOMERCIO ELECTRÓNICO - RIESGO(ECONOMÍA)es_ES
dc.subjectCOMERCIO ELECTRÓNICO - ALIMENTOS - PERCEPCIÓNes_ES
dc.subjectCOMERCIO ELECTRÓNICO - ALIMENTOS - PEQUEÑAS Y MEDIANAS EMPRESASes_ES
dc.titleRisk when buying food by e-commerce: what factors influence the consumer's perception of risk?es_ES
dc.typecontribución a revistaes_ES
dc.identifier.doi10.22004/ag.econ.313365
dc.description.procedenceUCR::Vicerrectoría de Investigación::Unidades de Investigación::Ciencias Agroalimentarias::Estación Experimental Agrícola Fabio Baudrit Moreno (EEAFBM)es_ES


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record