Listar Investigación por autor "O'Mahony, Michael"
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Is the R-index method for eliciting preference measures from the 9-point hedonic scale fit for purpose?
Jara Solís, Fiorela; Araya Quesada, Yorleny; O'Mahony, Michael; Cubero Castillo, Elba (2022-08-27)The traditional protocol for using the 9-point hedonic scale for measuring multiple preferences among a set of products, involves assigning numbers (1–9) to the scale’s verbal categories, which are erroneously treated as ...