Comercialización de banano en la Unión Europea: interacción proveedores e importadores mediante redes sociales
Fecha
2023
Tipo
artículo original
Autores
Solís Rivera, Luis Ricardo
Solórzano Thompson, Johanna
Paniagua Molina, Hernán Javier
Título de la revista
ISSN de la revista
Título del volumen
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Resumen
Debido a la importancia del mercado de la Unión Europea en la comercialización del banano y la relevancia que tiene el sector bananero en los países productores como Costa Rica, resulta de interés estudiar la estructura del mercado de banano en la Unión Europea. El objetivo de ésta investigación fue caracterizar los fljos comerciales de banano en el mercado europeo por medio del análisis de redes
sociales. La investigación fue desarrollada en el periodo agosto-diciembre del año 2021.
Se construyó una base de datos de comercio internacional de banano, la cual fue analizada mediante el enfoque de redes sociales. El principal algoritmo de distribución utilizado fue Yifan Hu Proporcional. Adicionalmente, se utilizaron métricas complementarias
como grado de entrada, grado de salida,
grado con pesos, centralidad de cercanía,
centralidad de intermediación, centralidad
de vector propio y longitud media del camino.
Se identifiaron cinco perfies de relaciones
comerciales, lo cual permitió dimensionar
la estructura de mercado del banano en
la Unión Europea y las oportunidades
potenciales de interacción entre socios
comerciales. El comportamiento de los fljos
de comercialización de banano en el mercado
de la Unión Europea, se caracterizó por su alta
complejidad debido que evidenció grados
de interacción heterogéneos entre países
socios, abastecimiento global de la fruta
y comercio intrarregional. Se recomienda
ampliar la investigación con estudios
posteriores de carácter longitudinal que
permitan identifiar cambios estructurales
a través del tiempo
Due to the importance of the European Union market in the commercialization of bananas and the relevance of the banana sector in producing countries such as Costa Rica, it is of interest to understand the dynamics and trade flows between suppliers and importers, which allow characterizing the structure of the banana market in the European Union. The objective of this research was to characterize the trade flows of bananas in the European market through social network analysis. The research was developed in the period August-December 2021. An international banana trade database was built, which was analyzed using the social network approach. The main distribution algorithm used was Yifan Hu Proportional. Additionally, complementary metrics such as in-degree, out-degree, weighted degree, closeness centrality, betweenness centrality, eigenvector centrality, and mean path length were used. As part of the results, five commercial relationship profiles were identified, which allowed dimensioning the banana market structure in the European Union and the potential opportunities for interaction between commercial partners. The behavior of banana marketing flows in the European Union market was characterized by its high complexity, since it showed heterogeneous degrees of interaction between partner countries, global supply of the fruit and intra-regional trade. It is recommended to expand the research with subsequent longitudinal studies that allow the identification of structural changes over time.
Due to the importance of the European Union market in the commercialization of bananas and the relevance of the banana sector in producing countries such as Costa Rica, it is of interest to understand the dynamics and trade flows between suppliers and importers, which allow characterizing the structure of the banana market in the European Union. The objective of this research was to characterize the trade flows of bananas in the European market through social network analysis. The research was developed in the period August-December 2021. An international banana trade database was built, which was analyzed using the social network approach. The main distribution algorithm used was Yifan Hu Proportional. Additionally, complementary metrics such as in-degree, out-degree, weighted degree, closeness centrality, betweenness centrality, eigenvector centrality, and mean path length were used. As part of the results, five commercial relationship profiles were identified, which allowed dimensioning the banana market structure in the European Union and the potential opportunities for interaction between commercial partners. The behavior of banana marketing flows in the European Union market was characterized by its high complexity, since it showed heterogeneous degrees of interaction between partner countries, global supply of the fruit and intra-regional trade. It is recommended to expand the research with subsequent longitudinal studies that allow the identification of structural changes over time.
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Palabras clave
COMERCIO, AGRICULTURA, MOVIMIENTO DE CAPITALES, MARKETING, UNIÓN EUROPEA, BALANZA COMERCIAL, MEDIOS SOCIALES, BANANO